Category: Industry Insights
BEYOND THE BROWN BOX: RETHINKING CORRUGATED PACKAGING AS A BRAND ASSET
Think about the last package you opened. Did you pause for a moment, admire its...
THE UNBOXING ERA: WHY ECOMMERCE PACKAGING IS THE NEW BRAND BILLBOARD
Online shopping has changed the way consumers shop for and buy products. While many sectors...
FROM WASTE TO WONDER: THE RISE OF RECYCLED CORRUGATED PACKAGING IN PREMIUM BRANDING
Luxury branding once relied on glossy finishes, foils, and heavy packaging. But that's changing —...
THE ECOMMERCE EFFECT: HOW ONLINE SHOPPING CHANGED PACKAGING DEMANDS
Customers expect more than protection; they crave a memorable TikTok-worthy unboxing experience that reflects the...
THE POWER OF POP DISPLAYS: HOW THEY DRIVE SALES
Brands must captivate consumers the moment they step into a store. That’s where point-of-purchase (POP)...
WHY MADE IN AMERICA MAKES A DIFFERENCE NOW MORE THAN EVER
In recent months, we’ve seen a dramatic shift in how companies source their products, from...
THE ART & SCIENCE OF GRAPHIC PACKAGING SOLUTIONS: BLENDING CREATIVITY WITH FUNCTIONALITY
Your customers pick up a product, and before they even use it, they already feel...
Corrugated packaging by the numbers: Key industry stats every brand manager should know
Corrugated packaging is essential for product protection, sustainability, and cost efficiency. As demand grows, industry...
REDUCING DIMENSIONAL WEIGHT COSTS WITH SMART CORRUGATED PACKAGING DESIGN
Shipping costs can be a major expense for ecommerce businesses, especially as carriers continue to...
TRUE SUSTAINABILITY VERSUS GREENWASHING: WHAT TO LOOK FOR WHEN CHOOSING A PACKAGING COMPANY THAT’S COMMITTED TO THE CAUSE
In today’s market, sustainability sells. Brands across industries are quick to claim their packaging is eco-friendly,...
