Industry Insights

Online shopping has changed the way consumers shop for and buy products. While many sectors of retail are still healthy or growing, the fact is that fewer customers are walking down store aisles trying to find what they need. Instead, their first physical interaction with your brand happens at the doorstep — and it starts with your packaging. That makes ecommerce packaging design not just functional — it’s also emotional, visual, and shareable. The unboxing experience has become a vital part of how customers remember, judge, and share the experience of your brand.

THE RISE OF THE UNBOXING EXPERIENCE

Without social media, the unboxing experience wouldn’t really exist. According to Wikipedia, the earliest known unboxing video was in 2006, featuring a Nokia E61 cellphone. At first, the videos were just for enthusiasts who were doing reveals of new products, but they quickly expanded to other ecommerce segments like fashion, cosmetics, and toys.

If you search “unboxing” on YouTube or TikTok now, you’ll find millions of videos of influencers of all ages and backgrounds unboxing tech gadgets, cosmetics, or subscription boxes. The fact is that people love watching others open packages. But why? Because unboxing taps into curiosity, excitement, and discovery. A well-designed box feels like a gift — even when customers know exactly what’s inside.

That’s why your ecommerce packaging design matters. It sets the tone, tells your story, and becomes a traveling billboard for your brand. With the right design, your packaging can go viral, boost engagement, and elevate customer loyalty.

ECOMMERCE PACKAGING IS A BRAND EXPERIENCE YOU CAN HOLD

In a world flooded with digital ads, tactile moments stand out. Your box, inserts, tissue paper, and even the tape contribute to how customers perceive your brand. Every design decision — from colors to structure — reinforces your message.

Working with experts in packaging design services ensures your brand gets the spotlight it deserves. From a sleek exterior to a surprise message inside the lid, strategic packaging can leave a lasting impression and make customers feel connected to your brand.

IT’S MORE THAN PRETTY — IT MUST PERFORM

Yes, aesthetics matter — but performance matters more. Your packaging has a job to do: protect the product with minimal waste. Smart ecommerce packaging design seamlessly integrates form with function, creating a durable experience that’s as delightful as it is dependable.

A great box does three things:

1. Protects the product during shipping.
2. Reflects the brand through design and storytelling.
3. Supports operations by being cost-effective, easy to store, and fast to assemble.

That’s why choosing a packaging partner that understands smart ecommerce packaging and direct-to-consumer models is crucial.

SUSTAINABILITY MATTERS MORE THAN EVER

Modern customers care about more than appearance — they care about impact. Shoppers want packaging that’s recyclable, minimal, and responsibly sourced. As a sustainable packaging manufacturer, Buckeye Corrugated, Inc. helps brands meet those expectations without compromising quality or creativity. Our commitment to sustainability includes participating in the Paper and Packaging Board’s Box to Nature Program, which helps consumers play a part in the recycling process.

From corrugated package design to compostable materials and efficient structural engineering, eco-friendly packaging isn’t just good for the planet — it’s smart business. It builds trust with your customers, enhances your reputation, and positions your brand as future-forward.

MADE IN AMERICA

All our ecommerce packaging is made here in the United States with 100% American-sourced materials and a coast-to-coast network of U.S.-based facilities. We deliver high-performance corrugated packaging solutions that support domestic supply chains and local economies. Our American-made commitment is a promise of quality, reliability, and integrity in everything we do — right here in the U.S.

TURN BOXES INTO BRAND AMBASSADORS

In the unboxing era, your packaging does more than deliver products — it delivers emotion, identity, and experience. Don’t treat it as an afterthought. Treat it as your brand billboard, your customer touchpoint, and your shareable story all in one.

With the right ecommerce packaging design, your box becomes a brand ambassador that travels far and makes a bold impression.

At BCI, our experts specialize in crafting unforgettable experiences through ecommerce packaging design and custom packaging design services that turn your packaging into a marketing engine.

As a trusted sustainable packaging manufacturer, BCI delivers smart, stunning, and eco-conscious solutions built for today’s connected customers. Whether you need structural design, brand integration, or scalable fulfillment, our team is here to help you make every shipment a moment that matters. Let’s transform your packaging into something extraordinary.

Contact BCI today.