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Industry Insights

Types of Point of Purchase (POP) Displays and Their Impact on Sales Lift

  • profile By BCI
  • calender 24 January 2025

Retail POP displays play a crucial role in influencing consumer purchasing decisions. Whether it’s a strategically placed pallet display or a vibrant endcap, the right display can significantly boost product visibility, customer engagement, and, ultimately, sales. Here are some of the different types of retail displays that can help brands enhance their in-store marketing efforts.