Industry Insights

In the competitive world of consumer packaged goods (CPG) marketing, brands are constantly seeking innovative ways to optimize their retail presence and improve customer engagement. Contract packaging has helped brands both large and small deliver compelling retail display solutions faster and with less hassle.

This approach offers a number of benefits that can significantly enhance the delivery of your packaging and display solutions to retailers, driving the success of your go-to-market execution. In this article, we’ll delve into the benefits of contract packaging and why Buckeye Corrugated, Inc. is your trusted partner in delivering customized packaging solutions.

ELEVATING BRAND IDENTITY

No leading brand would deliver a product in a plain, nondescript box. Leading brands know that consumers purchase first with their eyes, so your product and its display need to attract and engage with vivid colors and compelling messaging dictated by your brand strategy. Branded packaging is where the rubber hits the road, so to speak, when it comes to retail.

You may have spent millions of dollars on branding and marketing development as well as advertising and digital marketing to get your customers into stores. You may have tapped BCI to create customized packaging that aligns perfectly with your brand identity and communicates your brand promise. Contract packaging brings it all together into one cohesive unit that’s delivered ready for the floor. 

EXPERTISE

Partnering with a contract packaging expert means that you have access to a team of professionals dedicated to making your packaging functional, alluring, transportable, and easy to set up. This expertise can save you time, money, and the stress of tackling design challenges independently. Packaging design companies like BCI invest in the latest technology and experts in graphic design, structural design, logistics, and retail activation, which enable them to create full packaging displays that are structurally sound and will transport safely and arrive intact.

VIBRANT AND COST-EFFECTIVE SOLUTIONS

In today’s fast-paced retail environment, being able to pivot to react to market opportunities can be critical. That’s why contract packaging providers equipped with digital printing technology can offer dynamic solutions for special-edition or limited-run projects. With packaging digital printing, you can easily adjust your packaging design and content without incurring exorbitant costs associated with traditional, larger-volume projects.

DURABILITY AND SUSTAINABILITY

For CPG brands, packaging is what turns a practical product into one that connects with buyers on an emotional level. Contract packaging providers like BCI offer durable, customizable solutions that meet the demands of bulk shipping while adhering to sustainability goals. That’s why we use renewable materials in our Forest Stewardship Council- and Sustainable Forestry Initiative-certified plants, which source wood for paper pulp from sustainably managed forests. We also use bio-based algae inks, and all our packaging is recyclable. All this means that your products are protected and the environment is respected.

For our customers, contract packaging isn’t just a convenience; it’s a strategic move that enhances your brand, captivates your audience, and saves you precious time getting to market faster. BCI is your committed partner, providing tailored packaging solutions and retail POP displays that drive results.

Partner with us and elevate your retail strategy to the next level. We understand your unique needs and are dedicated to delivering the best packaging and display solutions. Contact us today to learn more and get a quote for your next project.