Industry Insights

When it comes to consumer packaged goods (CPG), standing out on the shelf or at the point of purchase is more critical than ever to growing your brand and audience. Numerous brands are competing fiercely to design striking packaging and displays that capture attention and encourage consumers to try them.

Digital printing is not a new technology, but the latest developments in this medium are helping the packaging and display industry provide brands with unparalleled flexibility, speed, and quality. Let’s look at how leading corrugated box manufacturers are leveraging digital printing in displays to help businesses with these innovations.

WHAT IS PACKAGING AND DISPLAY DIGITAL PRINTING?

Packaging and display digital printing refers to the process of printing designs directly onto packaging materials or display substrates using digital technology. Unlike traditional printing methods that require printing plates and lengthy setup times, digital printing allows for direct-to-substrate printing with minimal preparation. This technology uses advanced software and high-resolution printers to produce vibrant, detailed images and text, making it ideal for creating custom packaging and displays that captivate consumers.

THE ADVANTAGES OF DIGITAL PRINTING IN PACKAGING AND DISPLAYS

Customization and Personalization: One of the most significant advantages of digital printing is its ability to produce highly customized and personalized packaging and displays. Whether it’s a limited edition run or a special promotional campaign, digital printing allows brands to create unique designs tailored to specific audiences. This level of customization is particularly valuable in today’s market, where brands need flexibility and speed or they want to personalize packaging for niche marketing to address individual preferences and tastes.

In this digitally printed 120-multipiece display for Tide Washing Machine Cleaner, digital printing allowed the customer to produce small batch output to test the product in limited markets before rolling it out nationally.

Faster Turnaround Times: Traditional printing methods often involve time-consuming setup processes, including the creation of printing plates and color matching. With digital printing, these steps are eliminated, significantly reducing lead times. For brands operating in fast-moving industries, the ability to bring a product to market quickly is a competitive advantage. Digital printing enables rapid prototyping and short-run production, allowing companies to respond to market trends and consumer demands with agility.

Cost-Effectiveness: For small-to-medium-sized runs, digital printing can be more cost-effective than traditional printing methods. Since there is no need for printing plates and minimal setup, the initial costs are lower. This makes digital printing an attractive option for start-ups and small businesses looking to create professional-grade packaging and displays without breaking the bank.

High-Quality Graphics and Colors: Packaging and display digital printing excels in producing high-resolution images with vibrant colors and sharp details. Advanced digital printers can replicate complex designs, gradients, and refined text with precision. This level of quality ensures that the final product is visually appealing and stands out in crowded retail environments. 

Sustainability: As consumers and brands alike become more environmentally conscious, the sustainability of packaging materials and printing methods is increasingly important. Digital printing is a more eco-friendly option, as it produces less waste than traditional offset printing methods. The ability to print on demand also reduces the need for large inventories, further minimizing environmental impact. 

Versatility Across Materials: Digital printing is not limited to paper or cardboard; it can be applied to a wide range of materials, including corrugated boards, plastics, and even metal. This versatility opens up new possibilities for creative packaging and display designs that were previously unattainable with conventional printing methods.

GET STARTED WITH BCI

At Buckeye Corrugated, Inc. (BCI), we understand the power of digital printing and its potential to bring your brand to market with more customization, flexibility, and impact. Our expertise in packaging and display digital printing allows us to deliver high-quality, customized solutions that address your marketplace challenges with enormous efficiency and speed. We work closely with you to develop solutions that align with your brand’s goals and objectives, ensuring that your products are there to compete in the marketplace.

Contact us to discuss how BCI can help you create innovative, impactful solutions that drive results faster.