Retail is a battleground where brands compete for shoppers' attention. It's a multifaceted challenge that consumer packaged goods brands strive to master using trial and error and consumer insights to find the edge to get customers' attention and inspire them to buy their products.

Retail point-of-purchase (POP) displays emerged as a marketing practice in the 1950s and ‘60s when consumer products experienced a boom after World War II. They were created to gain customers’ attention in the checkout line and trigger impulse purchases. At Buckeye Corrugated, Inc., we recognize the significance of retail POP displays as a tool and the immense impact they can have on your brand’s in-store success.

RETAIL POP DISPLAYS: BEYOND THE BASICS

Retail POP displays (read the related research on point-of-purchase displays) are designed to be eye-catching and persuasive. They serve as silent salespeople, influencing purchasing decisions, especially in an environment like a retail store where consumers have literally thousands of products battling for their attention. These displays take many forms, from stand-alone floor units to countertop and shelf units. Their strategic creation and design can be the difference between capturing a customer’s attention and losing them to the competition.

THE IMPACT ON CUSTOMER ENGAGEMENT

Captivating an audience in-store begins with understanding customer behavior. With the attention span of consumers becoming shorter and shorter, the first impression is vital. Well-designed and constructed retail POP displays help you make every impression count. They create a unique visual experience that draws in customers, guides them toward your product, and urges them to place it in their cart.

Imagine your beautifully designed retail POP display strategically positioned in a busy retail environment. The vibrant colors, compelling graphics, and innovative yet sturdy structural design immediately capture the shopper’s attention. As they approach, the message is clear: This product is special. Your brand is special. This first interaction sets the tone for the customer’s shopping experience.

 

DESIGNING FOR SUCCESS: BCI’S EXPERTISE

At BCI, we understand that the art and science of captivating audiences in-store goes beyond aesthetics. It’s about the fusion of creative design and structural engineering based on consumer behavior triggers. Our team combines these elements with a deep understanding of your brand, industry, and target audience.

POP Display Design

We leverage cutting-edge printing technology to ensure that every graphic detail is vivid, crisp, and accurate, adding to the visual appeal of your displays.

Graphic Packaging Design

Our graphic packaging design services are tailored to captivate your audience, communicating your brand story effectively.

Retail Display Assembly

We take care of everything, from design to assembly, to ensure a hassle-free experience. Our retail display assembly expertise is unmatched.

Display Structural Design

Our structural designs enhance aesthetics and ensure stability, ensuring your displays stand out and stand strong.

When it comes to captivating audiences in-store, retail POP displays are where everything comes together, from brand strategy to package design and merchandising. They’re not just displays; they’re experiences. At BCI, we combine design, innovation, and a commitment to quality to create displays that engage, inspire, and drive results. With our expertise in retail display assembly, we can help your product make a lasting impression and create lift at retail.

Get in touch with us today to learn more about our custom corrugated packaging, display digital printing, and other solutions.