Industry Insights

Discover 4 keys to creating unforgettable unboxing experiences and repeat purchases using compelling ecommerce packaging design.

Creating unforgettable unboxing experiences is a necessity for any ecommerce brand that’s looking to grow. After all, it isn’t just about delivering a product; it’s about delivering an emotion, a memory, and a sense of anticipation. Strategic ecommerce packaging design plays a pivotal role in achieving this goal.

In this article, we’ll outline four key elements that every ecommerce package should have to thrill and delight ecommerce customers and how our experts at Buckeye Corrugated, Inc. (BCI) go above and beyond when delivering ecommerce packaging design services.

1. PERSONALIZATION AND BRAND CONSISTENCY

Ecommerce packaging design should align with your brand’s identity. Consistency in design, colors, and branding elements helps customers instantly recognize your package and build brand loyalty. A personalized touch, such as the customer’s name or a thank-you note, adds a personal connection that goes a long way in creating a memorable unboxing experience.

2. VISUAL APPEAL AND AESTHETICS

Eye-catching designs and aesthetics are essential to captivate the customer’s attention. Your packaging should be visually appealing, reflecting the essence of your brand and product. Incorporating high-quality images, graphics, and creative designs can make your package stand out from the competition. These elements can be added with the help of a packaging manufacturer that specializes in graphic design, such as BCI.

3. ECO-FRIENDLINESS

Sustainability is a growing concern for both brands and their customers. With worldwide ecommerce sales growing from $4.9 trillion in 2021 to an expected $8.1 trillion by 2026, the shear volume of packaging ending up in landfills is staggering. Ecommerce packaging design should reflect a commitment to eco-friendliness like the Paper and Packaging Board’s “Box to Nature” Program. Using recycled or biodegradable materials not only aligns with environmental values but also enhances the unboxing experience for eco-conscious customers.

4. EMOTIONAL CONNECTION

Ecommerce packaging design should evoke an emotion. It can be through storytelling, inspirational quotes, or even a sense of humor. The goal is to create an emotional connection between the customer and the product they are receiving. When customers feel an emotional bond, they are more likely to remember the experience and associate it with your brand, which makes them want to repeat the experience over and over again.

BUCKEYE CORRUGATED’S EXPERTISE IN ECOMMERCE PACKAGING DESIGN

As one of the leading packaging design companies, BCI excels in providing ecommerce packaging design services that encompass these key elements. Our team understands the nuances of packaging structural design and is committed to delivering memorable unboxing experiences for your customers.

Here are three key ways we stand out from other packaging design companies:

1. PERSONALIZED SOLUTIONS

Our packaging design services are tailored to your brand’s unique identity and requirements. We offer personalization options to create an emotional connection with your customers.

2. PRACTICALITY AND FUNCTIONALITY

Our packaging structural design ensures that your package is not only attractive but also functional and protective, preventing damage during transit.

3. SUSTAINABILITY COMMITMENT

We prioritize sustainability and offer eco-friendly packaging solutions that resonate with environmentally conscious customers.

With our expertise in packaging design, BCI is your ideal partner in achieving your ecommerce sales goals. We deliver exceptional packaging solutions, ensuring that your brand leaves a lasting impression on your customers, leading to brand loyalty and increased sales.

Contact us today to take your ecommerce packaging to the next level or to request a quote for your next project.