By BCI
17 November 2023
Yes, displays need to be visually alluring and grab consumers’ attention, but what makes these displays functional? Structural design. In this article, we delve into the potential of POP display structural design and why it’s so critical to the entire in-store display strategy. We’ll also discuss how Buckeye Corrugated, Inc., a leading retail display design and manufacturing service, helps companies with practical, functional, and durable solutions.
All packages and displays first have to be functional. In the case of packaging, it has to provide the structural strength to help protect the product throughout the supply chain cycle. For retail POP displays, structural design enables the product to stand solid within its footprint inside the store (whether it’s an end cap, pallet, or floor display) or on the shelf, support the display’s inventory, and be easy to assemble and take down.
At its essence, structural design isn’t merely about creating a sturdy frame; it’s about crafting the framework for a brand experience. Consider the moment when a customer approaches your display. The structure, layout, and substrates — all these elements work harmoniously to provide your products with a sense of order and permanence within an impermanent structure. It’s the canvas where you’ll put your brand graphics and messaging.
In fact, a study by Point of Purchase Advertising International revealed that more than 70% of buying decisions are made in-store. It’s at this crucial moment when your structural design can significantly influence a shopper’s choice.
Structural design is an extension of your brand. The choice of materials and their shape and thickness should seamlessly align with your brand’s identity. Heavier products will require a display built with thicker materials so that it can support the weight without sagging or prematurely folding and becoming worn.
At BCI, we understand the importance of creative structural design in POP displays. We merge technology with creativity to produce displays that are both functional and aesthetically pleasing.
According to a Compliance Initiative Study by Shop! published on RetailCustomerExperience.com, retail displays contribute to a 32% increase in product sales. This highlights the growing importance of staying at the forefront of packaging and structural design to achieve a lift in in-store sales.
Our team of experts, backed by the latest design trends, graphic packaging production, cutting-edge structural design, and contract packaging solutions, are helping local, regional, and national brands grow at retail with creative and structurally sound product packaging and POP displays.
From corrugated package design to crafting engaging POP displays, BCI offers comprehensive solutions for brands that need packaging and display solutions. We are not just a corrugated packaging manufacturer; we are your partner in success helping you grow.
Contact us today to learn more and get a quote for your next project.
