Wrangler needed an in-store display to launch their Five Star Premium Denim line at Kmart stores nationwide. BCI was asked to seamlessly execute this program to perfection while also keeping to a strict budget — all during the busy holiday season!


  • Drive consumer awareness for the holiday product launch
  • Execute the program within a compressed timeframe and on budget
  • Present the product in an easy-to-shop, visually appealing manner


The BCI team designed a display with vivid colors and sharp branded graphics that not only held up to the holiday hustle and bustle, but caught the attention of shoppers as well. The large graphic panels showcased the Wrangler brand in fine fashion, while all sizes were easy for holiday consumers to shop. We used a combination of direct print and full color litho labels, which kept the display cost-effective and provided seamless color consistency.


BCI met the deadlines for the display program that delighted the customer and drew in the Wrangler audience at Kmart stores.