Woodstream’s CEO initiated the removal of plastics from the packaging of the products they take to market. In doing so, the Solar Electric Fence units that had been previously sold in plastic clamshells were being eliminated and replaced with new corrugated packaging for retail sales in Tractor Supply stores.
The BCI Knoxville design team was tasked with coming up with a one-piece design that would contain a solar electric fence controller as well as the mounting bracket. Tthe box needed to be slanted for the unit to sit at an angle, expose the handle out of the top, and have a die cut window. All together there are 12 SKU’s of different sizes to be engineered. BCI’s design eliminated the clamshells and helped them transition to sustainable corrugated cartons.
BCI’s design eliminated 85,100 pounds (42.55 Tons) of plastic from the environment per year. The packaging has improved the ability to market the product line and showcases the brand of Solar Electric Fence Controllers being sold at Tractor Supply.
