inr-bnr-line
Case Studies

WEGMANS

Wegmans Food Markets, Inc. is a privately held American supermarket chain with 108 stores in the mid-Atlantic and northeastern regions.

CHALLENGE

Wegmans asked BCI to help develop a modular display for their family pack items that would prevent their customers from going to the large box stores for bulk items.

SOLUTION

BCI creative worked closely with Wegmans to ensure their vision and overall goals were met with the display. The proposed display could be used for all categories across the health and beauty department for Wegmans.

RESULTS

Wegmans reported that sales for the Family Pack items in the health and beauty category were up significantly from the same time for the previous year, as the items were now displayed together on a Family Pack full pallet display format.