Wegmans asked BCI to help develop a modular display for their family pack items that would prevent their customers from going to the large box stores for bulk items.
BCI creative worked closely with Wegmans to ensure their vision and overall goals were met with the display. The proposed display could be used for all categories across the health and beauty department for Wegmans.
Wegmans reported that sales for the Family Pack items in the health and beauty category were up significantly from the same time for the previous year, as the items were now displayed together on a Family Pack full pallet display format.
