Solomon Colors wanted to strengthen the visibility and market presence of its Day 1 product line by developing impactful retail display packaging.
BCI’s design team brought the vision to life by creating a completely new display from scratch. Inspired by product elements and branding, the final design delivered bold graphics and retail appeal — helping the Day 1 product stand out in-store.
The displays were seeded into Solomon’s top five locations in the Tennessee market. Within just two months, sales jumped by 40% year-over-year — a clear win in visibility and ROI.
