The primary challenge was the need for a box that represented their brand well while keeping costs down to continue to treat their fans with free shipping nation wide.
BCI created a high graphic image that represented their brand and their identity that everyone knows and translated that onto a box with inside and outside graphics. The graphics team was able to build the imaging to be direct printed, keeping costs down while producing a one of a kind item.
The first order was awarded and delivered to their warehouse in Savannah, GA. When the boxes arrived, everyone from the front office to the warehouse staff were in absolute awe at the results and were more than excited to send these out to fans and capture their reactions. The first order was a big success and opened doors for future opportunities.