The customer was looking for ways to reduce their packaging costs while maintaining the high-end look that they were known for. They were also concerned with speed to market as their lead times had increased significantly with their current suppliers.
We recommended changing from litho label to direct print on their 12 pack shippers. We printed 7-colors plus UV on a kemi substrate to achieve the desired look.
The change to direct print was a success and it reduced the 12 pack costs by 22%.
