Case Studies

Royal Purple

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Royal Purple is a premium brand within the automotive fluids industry. When the brand muscled its way to an off-shelf position at Pep Boys locations, BCI was tasked with creating a unique solution to effectively reposition the brand to existing and future customers.


  • Increase brand awareness in PEP Boys retail locations
  • Support and extend the current branded campaign’s look, tone & feel
  • Present the products in an easy-to-shop, visually appealing manner


Our BCI team created a 4-sided quarter pallet display with large graphic panels to add creative visual flair. In addition, the use of bold colors and graphic patterns reinforced the Royal Purple brand to automotive enthusiasts who trust their beloved vehicles to the brand. Our Houston division managed the production of high-quality litho and flexo printing, which kept display costs down and provided seamless color consistency. They also handled pack-out and distribution to Pep Boys locations across the country.


On-time delivery and flawless execution led to increased product sales and additional exposure for the brand at the point-of-sale.