When an eye-catching floor display was needed to promote an iconic brand’s trading cards, BCI came to the rescue.


BCI drew inspiration from the high-energy Pokémon brand in order to stop consumers in their tracks. Our use of dramatic shapes, diecuts and levels of dimensionality brought excitement and energy to this high-traffic area of the store. In addition, the creative use of large character lug-ons added more visual interest to an already impressive display. All components were corrugate with high-quality litho printing from our Houston division, and they were kit-packed with retail setup instructions included.


The eye-catching 4-way display caused quite a stampede at Toys “R” Us locations and was instrumental in promoting the Pokémon trading card line to a larger consumer audience.