BCI knows that iconic brands need iconic visuals. Therefore, the design teams decided to focus on the international appeal and instant recognizability of the Eiffel Tower — France’s most endearing landmark. The final solution required no gluing for easy manufacture and it shipped flat to retailers to minimize shipping costs. Full color litho printing and dramatic die-cuts finished off the look of the famed tower and provided a powerful backdrop.
BCI’s solution was instrumental in making a major impression on vodka drinkers everywhere!
