Petite Paloma’s original packaging looked good but lacked durability, often arriving damaged and diminishing the customer experience. They needed a stronger, visually appealing solution with a handle for retail use — and a U.S.-based supplier was essential.
BCI delivered a structurally sound, aesthetically beautiful box that stayed true to Petite Paloma’s brand. The clean exterior opened to reveal custom interior artwork featuring palm trees and horses — nods to the founder’s Florida and Texas roots. A built-in handle added convenience for shoppers on the go.
The redesigned box created a memorable unboxing moment, leading many customers to keep it as a keepsake or for storing their boots. Shipping issues were eliminated, and the packaging itself became a key part of the brand experience — merging function, storytelling, and standout presentation.
