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Case Studies

Palmer Candy

Founded in 1878, Palmer Candy is one of the nation’s oldest candy companies and has remained under continuous family ownership for five generations. As the company continues to grow, Palmer Candy looks for smarter ways to simplify its retail programs while maintaining a strong, consistent presence in stores. 

Challenge

Palmer Candy was using three variations of a retail display for its candy products. The company wanted to consolidate those designs into one versatile display that could simplify production and streamline its retail program.

Solution

BCI’s design team developed an innovative display that consolidated all three variations into a single design. The team also simplified the structure, reducing the display from five components to just three — improving efficiency while maintaining the functionality and merchandising impact Palmer Candy needed.

Results

The new design gives Palmer Candy one streamlined display solution in place of three variations, with fewer components to produce and manage. Palmer Candy plans to roll out the new display concept in 2026. 

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