With only two new offerings, Natural Balance felt the products would be lost on the shelf. They wanted to separate themselves from the competition and get off shelf in the fastest way possible in as many stores as they could. Loyal customers were unaware that Natural Balance had new products in this category. They also wanted to shift the focus from consumers thinking limited ingredients means you’ve taken out the nutritional ingredients for pets because of specific health reasons.
BCI moved very quickly and was able to produce the corrugated display and pack the products. LanPak was the closest destination to getting the retail ready display into their Hanover, PA facility and then ship to customers. This helped speed up the process and make the shorter deadline.
BCI worked with Natural Balance to save roughly $40,000 in freight cost by producing the display in our Lancaster facility.
