Muddy Bites was started by two college friends in the ice cream capital of the world, Le Mars, Iowa. Muddy Bites are snacks created from the idea of the “bottom part of a sundae cone”.

CHALLENGE

Muddy Bites was a start-up that had very little packaging experience, but was starting to make their splash in the market through multiple social media outlets.

SOLUTION

BCI created a POP display that fit the standards of Muddy Bites vision of expanding nationwide through big box stores.

RESULTS

BCI received a 1,600 case test run for BJ’s. Muddy Bites is also in the process of having a footprint in Walmart. 

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