Case Studies

Miller Brewing Company

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The Miller Brewing Company can claim a long history of innovation, as its Miller Lite brand was the first low-calorie, low-carb beer introduced in America. Therefore, it was only natural that the iconic brand would rely on BCI’s expertise to assist the national rollout of its new Fridge Pack design.

CHALLENGE

  • Promote the new Miller Lite Fridge Pack packaging launch at the retail level
  • Drive consumer awareness and support incremental sales

SOLUTION

BCI quickly realized that the best solution would be to simply let the new Fridge Pack sell itself — but on a grander scale. As a result, the design teams drew inspiration from the primary package and replicated it at a larger-than-life size. Combined with high-end litho printing, the finished piece added some much-needed “pop” to adult beverage retailers everywhere. With dual use as a ceiling dangler or directly as a countertop unit, the Drake design appealed to beer drinkers nationwide!

RESULTS

The Fridge Pack was a bona fide hit – and BCI’s marketing support at retail helped lead the charge.

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