BCI quickly realized that the best solution would be to simply let the new Fridge Pack sell itself — but on a grander scale. As a result, the design teams drew inspiration from the primary package and replicated it at a larger-than-life size. Combined with high-end litho printing, the finished piece added some much-needed “pop” to adult beverage retailers everywhere. With dual use as a ceiling dangler or directly as a countertop unit, the Drake design appealed to beer drinkers nationwide!
The Fridge Pack was a bona fide hit – and BCI’s marketing support at retail helped lead the charge.