McGuire-Nicholas is a leading manufacturer of quality heavy-duty products targeted at contractors and DIYers who frequent the home improvement channel. When the company needed a compelling off-shelf solution for its Workwear product line, it turned to BCI to take its retail positioning to the next level.
CHALLENGE
- Increase consumer awareness of the McGuire-Nicholas brand
- Provide a unique display option to target center aisle placement while also conforming to rigid retailer display specifications
- Create a “one-stop destination shop” featuring a multitude of products easily shoppable from all sides
SOLUTION
BCI executed a four-sided interactive display solution to reinforce the tough nature of the Workwear brand. Vertical graphic panels on all sides and a battery-powered rotating header paired with high-quality flexo and litho printing created a winning impression at retail. Finally, BCI’s smart use of shelves, trays and hooks easily accommodated all product types.
RESULTS
The Workwear product line continues its expansion into all major home improvement retailers.
