When LG launched the Nitro HD smartphone through AT&T Wireless, it needed a dynamic floor display to highlight the phone’s groundbreaking features — the perfect chance for BCI to showcase its creative talents!


  • Drive awareness of the Nitro HD smartphone launch and encourage consumers to purchase
  • Educate potential consumers as to why they need to “trade up”
  • Coordinate overall look and feel with the multimedia campaign
 (web, print, etc.)


The BCI Houston creative teams created a thematic display that smartly positioned the product as the center of attention while utilizing dynamic shapes to stand out from the competition. Our clever use of multiple substrates (corrugate, foamcore, SBS) combined with vividly printed graphics made a major splash at retail.


The eye-catching display caused quite a buzz at retail locations and contributed to much greater awareness of the product launch.