When Lexmark needed a way to promote the launch of its new Interpret Wi-Fi printer line, it knew BCI was up to the challenge of putting great ideas on paper — and at retail.


BCI created a thematic endcap that smartly positioned the product as the center of attention while utilizing dynamic shapes to stand out from the competition. Our clever use of multiple substrates (corrugate, foam core, R-Pet) combined with vividly printed graphics made a major impression at retail.


The eye-catching display caused quite a buzz at office supply retailers and contributed to much greater awareness of the product launch.

“I have found BCI to be one of the most friendly, efficient companies I have had the pleasure to deal with. My expectations were not only met, but exceeded.”
Chris, President