Eliminate damage that ecommerce customers were experiencing when receiving 96 packs they ordered. Create a more economical bulk pack configuration that also protected the product during shipping.
BCI designed a new corrugated 72-pack. The new pack consists of two flanged tubes, three pads, and a shipper.
Damage claims stopped once Kula started using the new 72-pack. Customer has placed three purchase orders for the newly designed pack This new pack is twenty-one pounds lighter than the previous pack and is easier for customers to handle.
