Kula, brand name “Leilo” is a relaxation beverage in a 12 oz. slim can. Leilo’s journey began in a dorm room at Columbia University and then quickly expanded to retailers across the nation.

CHALLENGE

In the ecommerce transit process, the product was often getting damaged and leaking upon arrival to the consumer.

SOLUTION

BCI designed a new corrugated 6-pack ecommerce pack, consisting of a flanged tube in a shipper.

RESULTS

Damage claims were virtually eliminated once Kula started using the new 6-pack ecommerce pack.

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