Kreg’s previous vendor used metal support bars that increased costs and lacked design innovation. The supplier also offered limited flexibility and inconsistent sales support, relying on repetitive display concepts that didn’t evolve with the brand’s needs.
BCI introduced fresh display designs using corrugated supports in place of metal bars — significantly reducing cost while maintaining durability and visual appeal.
BCI is now fulfilling its second large purchase order for Kreg Tool and quoting a third. Additional packaging lines are being explored with total projected commitment expected to grow significantly based on Kreg’s retail display rollout strategies.
