Case Studies

IDQ Operating, Inc.

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IDQ Operating, Inc. is the leading manufacturer of automotive A/C products for weekend DIYers. They offer a broad product line that includes refrigerants, A/C tools & accessories, and stop leak products. When it needed a stylish floor display to showcase several product lines at retail, IDQ turned to BCI to keep things cool during the hot summer months!

SOLUTION

The BCI team created a floor display that would accommodate multiple product sizes while offering generous graphic area to target DIY consumers. Our use of bold product imagery and clear product claims reinforced the product messaging in a clear and compelling manner.

Our BCI Houston division managed the production of high-quality litho and flexo printing, which kept display costs reasonable and provided seamless color consistency from run to run. In addition, our Houston was able to effortlessly ship finished displays per the client’s warehousing and delivery needs.

RESULTS

A happy client and increased sales contributed to the overall success of this display campaign!

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