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Case Studies

Heintz & Weber

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Heintz & Weber, founded in 1922, is located in Buffalo NY.  Heintz has 18 different products/flavors related to mustard.  Heintz’s largest customers are Wegmans, Walmart, and Tops. They are a family owned business, with 4th generation in transition and ready to manage the company into the future.

Challenge

Heintz hired a retail marketing firm and was advised to start using retail floor displays in stores to increase sales. They learned the display had size limits set by each store, but Heintz wanted each display to hold 48 bottles of mustard.   They needed to “sell” their display idea to each store location. 

Solution

The BCI design team made several prototype display samples (3 shelves vs. 4 shelves) within all the size limits. Several different graphic versions of the display were developed and presented to Heintz. Heintz presented the displays to their top three customers: Wegmans, Walmart, and Tops; and is now in the process of setting-up displays at several more locations each week. 

Results

Heintz & Weber had enough retailer interest to place an order. We expect Heintz & Weber to order more of the first display, and a new display for Sam’s Club in the near future. This is the first retail display the company has ever purchased and used at retailers.