Glück is a company that creates delicious snacks and beverages with a higher purpose — every sale helps support underprivileged children all over the world. BCI was selected to partner on this important mission by supporting the launch of several new Glück products into the retail marketplace.
SITUATION
- Support new product launches for all items in US grocery store and supermarket channels
- Utilize bold graphics and playful characters to create a strong visual presence at the point of sale
- Educate consumers of Glück’s charitable contributions to encourage “feel good” consumer purchases
SOLUTION
BCI created a common display vehicle for three distinct product lines. The one-piece corrugated display design is efficient, easy to assemble at retail and is decorated with dynamic full-color litho graphics. As a result, the entire display serves as a visual talking point to inform and inspire hungry snack lovers about the Glück brand!
RESULTS
Glück’s products are literally flying off the display shelves, and the client is very pleased with the entire display program.
