The BCI team quickly determined that Gallo needed a special solution in order to help the campaign achieve maximum success. As a result, our design featured a rotating fork complete with a giant cork to drive the point home to consumers. And our resourceful use of corrugated, foam-core and plastic components created a one-of-a-kind showstopper! In addition, the overall scale of the display (over 6ft. tall!) and its unique shape made a big splash in the aisles of adult beverage retailers everywhere.
The “Every Cork Counts” campaign was a major success — consumers redeemed so many corks that Gallo supplied the maximum donation possible to Meals On Wheels.
