Proper placement is key when launching a new product line — so when Farouk Systems needed a head turning display to launch its new CHI Rx product line, Buckeye Corrugated brought style front and center.
CHALLENGE
- Create a stylish co-branded display combining the leading line of Biosilk products with the new CHI Rx product line
- Drive consumer awareness of CHI Rx products by co-merchandising with the well-known Biosilk brand
- Maximize product placement within a minimal footprint
SOLUTION
BCI quickly envisioned a 1-sided floor display with dimensional curves to heighten visual interest at the point-of-sale. The final solution combined a strong inner structure for durability with decorative litho graphic panels for maximum impact. BCI manufactured all components and shipped the displays pre-packed to salons nationwide.
RESULTS
Results reported from salons showed a steady increase of Biosilk sales and a 153% lift in sales of CHI Rx products.
