Fairlife aimed to boost year-round brand visibility for its Core Power protein shakes using seasonal pole toppers in retail environments.
BCI’s design team created four themed pole topper concepts — March Madness, Summer, Fall Football, and Holidays — to showcase creative versatility and brand alignment. Fairlife chose to move forward with the March Madness version. Despite a tight timeline, BCI managed the full production, assembly, and kitting process, delivering the displays in time for the tournament tip-off.
The in-store pole toppers successfully elevated Fairlife’s Core Power visibility, driving stronger brand awareness and engagement during a key promotional season.
