As Dumpling Daughter prepared to launch products into BJ’s Wholesale Club, the company needed a retail display that met the retailer’s merchandising requirements while supporting a tight production schedule. Success depended on creating an eye-catching display, accelerating lead times, and responding quickly to changing retail opportunities.
BCI’s Rochester team partnered with Dumpling Daughter to design and produce a custom lithographic retail display box — from initial concept through final production. The solution created a full-pallet display that satisfied BJ’s merchandising standards while dramatically improving production lead times, allowing the customer to meet critical launch deadlines and respond quickly to market demand.
The new retail display generated a 30% increase in sales for the product line and led to additional packaging, display, and fulfillment projects as Dumpling Daughter expanded into new retail opportunities, including Costco.
