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Case Studies

The Dole Nutrition Institute

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The Dole Nutrition Institute teaches that a healthy diet begins with smart food choices. BCI embraced this important mission by designing a DIY Garden Kit to enable families to grow their own fruits and vegetables at home.

CHALLENGE

  • Empower families to grow fresh fruits and vegetables at home
  • Educate families on the importance of a healthy diet
  • Safely package seeds, pots & literature materials in a graphically compelling, visually interesting design

SOLUTION

BCI created a dynamite retail package to showcase the delicious contents of the Garden Kit. BCI’s skillful execution of full-color litho printing combined with a water-resistant coating on the product insert complemented the stylish solution. Finally, BCI’s fulfillment and distribution services delivered the kits to families ready to take charge of their overall health!

RESULTS

We’re happy to report that initial online sales of the Garden Kit have easily outpaced anticipated demand. As a result, Dole is also exploring product distribution through traditional retail channels.

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