Cowbell is a new company in the fitness drink category. They were looking for a promo box they could send into gyms with three drinks and some information about it and their company.


Customer wanted an item they could send directly to gyms that was fully printed both inside and out.


The BCI design team started with three cans of product, some examples of projects from the BCI product showcase and the web. After working through several concepts, we had what the customer was looking for. We finalized with a printed sample and received final approvals.


The packaging has helped the customer gain business at many gyms and they are on their second order of shipping boxes for cased product.