BCI executed a multi-faceted dimensional display that generated excitement at the point of sale with larger-than-life graphics designed to encourage consumer purchases. The oversized typography, product graphics and brightly-colored illustrations playfully brought the promotion to life. In addition, the display was designed to collapse flat for easy shipment and assembly at retail through the skillful use of die-cut components. BCI manufactured all components and shipped the display kits to retail locations nationwide.
Product sales exceeded those of the previous Cinco De Mayo promotions, enabling Corona to retain premium retail placement.
