When Colageína wanted to connect Hispanics in the U.S. with familiar products from Latin America, it turned to the experts at BCI to execute a dynamic display campaign.

CHALLENGE

  • Introduce a popular product line from Latin America to a new market in the United States
  • Visibly promote product benefits on display
  • Leverage efficiencies in sheet layouts to reduce production costs

SOLUTION

The BCI design team created an attractive counter display that visibly markets the features and benefits of the Colageína product. Full color litho graphics and an angled graphic panel work in unison to tell the story to consumers. Our final solution placed three of the four corrugated components on one sheet for efficient die-cutting and included a diagram showing how the fourth component could be added so that all four components store and ship as a set.

RESULTS

Shipping, handling and storage costs all decreased by at least 50%, and our attractive display solution increased sales by more than 250%. In addition, the Colageína brand has expanded its distribution to a number of new retail outlets.

Gallery