The customer wanted to improve the overall experience of their subscription box packaging. The existing packaging involved multiple components, including a small inner carton with filler material placed inside a larger craft mailer with air pillows. The goal was to streamline the packaging, reduce the shipping footprint and enhance the customer experience creating a WOW factor.
BCI designed a packaging solution with an angled platform that rises up when the box is opened, creating an interactive and unexpected experience. The design incorporated single-sided printing and simplified assembly without the need for glue or taping. Standard e-flute was used to keep the solution simple and cost effective.
While the project is still pending, the unique attributes of the packaging, including the interactive element and efficient assembly process, were well received by the customer. The levitation design was awarded Patent No: US 11,932,464 B2
