The objective was to create a large-scale, visually dynamic sculpture capable of demonstrating the intricate design, structural integrity, and manufacturing precision possible with corrugated materials. Unlike conventional packaging or displays, the sculpture required organic shaping, dimensional layering, and precise structural engineering to bring movement, realism, and durability to life.
The complexity of the project demanded a solution that could balance creativity with manufacturability — while showcasing the full scope of BCI’s in-house capabilities.
BCI’s structural design and engineering teams developed the Bucking Bronc using 210 square feet of corrugated board and an impressive 335 individual precision-cut components — the highest part count of any sculpture in the Reno showcase.
Leveraging advanced CAD design, precision die-cutting, and high-volume production expertise, BCI engineered the sculpture to replicate complex organic movement and detail while maintaining structural stability. The project highlighted BCI’s ability to execute intricate custom builds using the same processes applied to retail displays, ecommerce packaging, and industrial packaging solutions.
The Bucking Bronc demonstrates BCI’s strengths in:
The Bucking Bronc became the most detailed and technically advanced sculpture on display during BCI’s Reno Grand Opening and Innovation Showcase, drawing strong attention from attendees and serving as a standout example of corrugated innovation.
More importantly, the project proved that corrugated can do far more than protect products — it can create immersive branded environments, custom retail displays, themed activations, and memorable customer experiences.
For BCI customers, the Bucking Bronc serves as proof that with the right engineering, creativity, and manufacturing expertise, corrugated can become a powerful tool for storytelling, retail engagement, and brand performance.
