The BCI teams decided to create a temporary floor display that would have the look and feel of a permanent unit. The clever use of litho and flexo printing allowed us to give the visual impression of product being merchandised in wooden crates for an upscale feel. This was coupled with strong Boar’s Head branding to present a unified brand presentation to consumers. Final displays were shipped flat to retailers with minimal assembly required.
The client was excited about our responsiveness and ability to deliver a quick solution under a tight deadline.