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Case Studies

Boar’s Head

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Boar’s Head is one of the oldest and most recognized purveyors of fine quality meats and cheeses in the U.S. Recently the brand challenged BCI to create a new retail impression at grocery retailers nationwide.

SITUATION

  • Leverage the heritage and old-world feel of the Boar’s Head brand
  • Cross-merchandise complimentary products in the wine aisle to encourage impulse purchases
  • Present a premium retail appearance while utilizing cost-effective materials

SOLUTION

The BCI teams decided to create a temporary floor display that would have the look and feel of a permanent unit. The clever use of litho and flexo printing allowed us to give the visual impression of product being merchandised in wooden crates for an upscale feel. This was coupled with strong Boar’s Head branding to present a unified brand presentation to consumers. Final displays were shipped flat to retailers with minimal assembly required.

RESULTS

The client was excited about our responsiveness and ability to deliver a quick solution under a tight deadline.

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