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Case Studies

Black Iguana

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When Black Iguana was ready to merchandise its ready-to-drink margarita mixes to the masses, Buckeye Corrugated was there to mix it up with the competition.

CHALLENGE

  • Increase consumer awareness of the Black Iguana brand
  • Drive impulse sales through the use of creative display solutions for off-shelf and inline merchandising
  • Features the product as the hero

SOLUTION

BCI’s design teams realized that a permanent display was needed to support the weight of the product and to provide a premium look at the point of sale. As a result, a powder-coated metal display stand was chosen to meet the need. A diecut header and 4-sided spinning “box” graphic added visual punch and were litho-printed to seamlessly match the vivid colors of the Black Iguana brand identity. The end result can be seen at adult beverage retailers nationwide!

RESULTS

Sales are up and thirsty customers are being satisfied — one tasty margarita at a time.

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