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Case Studies

Bertolli, Carapelli, Carbonell

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The relaunch of the Bertolli, Carapelli and Carbonell brands into the crowded olive oil market required a killer off-shelf display solution to tell the story to consumers — a perfect opportunity for BCI’s crack team of retail experts to cook up a tasty solution.

CHALLENGE

BCI was tasked with providing a compelling display structure that not only paid homage to the historic brands, but was easy to assemble on location.

SOLUTION

The BCI design teams know that great products sell themselves. As a result, they conceptualized a floor display solution that features each product as the hero by creating a larger-than-life bottle to stop consumers in their tracks. When coupled with 4-color litho printing and simple retail assembly, the eye-catching results are too strong to ignore.

RESULTS

Hungry consumers and a happy client have shown that our solutions were a great success.

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