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Case Studies

Alpura

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Alpura is a major dairy products company based in Mexico City. When it decided to introduce its products into the US market, Alpura needed a way to reconnect with US Hispanic consumers — a perfect opportunity for BCI to help make that happen.

CHALLENGE

  • Reintroduce former consumers to an “old favorite” and attract new ones
  • Educate all consumers as to the benefits and convenience of shelf-stable milk
  • Carve out an off-shelf retail presence for Alpura in both traditional grocery stores and carnicerías

SOLUTION

BCI’s creative team worked closely with Alpura to ensure its solution paralleled the company’s overall vision. Colorful graphics and consistent branding presented the product in a compelling fashion while also reinforcing the quality and value of Alpura shelf-stable milk. In addition, the final display was produced with a Poly Lam coating to protect the graphics from wet floors at retail. BCI assembled all components, palletized for shipment, and managed outbound logistics of 10 shipments to 3 locations nationwide.

RESULTS

The pre-assembled displays are still being shopped a year after delivery!

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