Case Studies

Academy Sports + Outdoors

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Academy Sports + Outdoors is one of the nation’s largest sporting goods and outdoor stores. With 261 stores and counting, they offer a broad assortment of quality hunting, fishing, and camping equipment and gear, along with sports and leisure products, footwear, apparel and much more.


Academy’s new clothing line needed new displays that were flexible, shopped from two sides, and provided high visual impact in the stores. They also wanted a turnkey solution from structural and graphic design to production, fulfillment and distribution to all store locations.


Academy chose BCI because of their capabilities to manage all of their objectives under one roof — turnkey. BCI designed and produced a full pallet display with vibrant colors and lithographic side panels to deliver a merchandising event for their Game Winner brand. The pallet display held 480 shirts in a format that shopped from 2 sides.


Academy reported that sales for these SKUs were up 80% from this time last year in same-store sales as the product was featured in a full pallet display format in the aisle.