A Touch of Country Magic initially approached BCI to quote its existing display packaging. After reviewing the program, the BCI team identified an opportunity to do more — simplify the packaging, improve the graphics, and create a more versatile display solution.
BCI redesigned the tower, base, and header, consolidating three SKUs into one versatile design that could ship product, serve as a tower header, or function as a tabletop display. BCI also collaborated across design, operations, and production to achieve the distinctive two-color woodgrain graphics.
The redesigned display simplified A Touch of Country Magic’s packaging program while improving its appearance and providing greater flexibility across retail environments. Following the successful first run, the partnership is already expanding, with BCI developing three additional displays for placement in Lowe’s, Rural King, and other retailers.
