360 Electrical is a leading manufacturer of audio and video accessories. When it needed a complete packaging solution for its surge protectors and USB charging kits at Sam’s Club, BCI leveraged an integrated approach to deliver results at the point of sale and beyond.
CHALLENGE
- Increase sales of existing electrical products at Sam’s Club
- Support initial product launch of the USB charging kit
- Provide a theft-deterring package solution that prominently eatures the product as the hero
- Increase sales of existing electrical products at Sam’s Club
- Support initial product launch of the USB charging kit
- Provide a theft-deterring package solution that prominently features the product as the hero
SOLUTION
BCI offered an integrated solution comprising package design and development, graphic & structural design, manufacturing, pack-out, and distribution. LitePak, our sustainable club pack, was chosen for its superior strength and ease of opening vs. traditional PVC clamshells. Our in-house teams designed and engineered the primary packaging as well as the display trays. Our Houston division managed the production of high-quality litho and flexo printing. Finally, BCI handled pack-out and distribution to all Sam’s Club locations nationwide.
RESULTS
Sales of both the existing mobile surge protector and the USB charging kit have exceeded initial expectations.
