A three-sided wine and cider hutch retail pop display for Tennessee Homemade Wines.
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Industry Insights



  • profile By BCI
  • calender 10 May 2024

Explore the advantages of custom corrugated packaging for unique brand identity, superior product protection, and a sustainable approach.

 Custom retail display for Eu Natural supplements.

Corrugated boxes have faithfully served countless products for decades, offering a simple and effective way to protect and transport products, from CPG to industrial and now ecommerce. But when brands need their packaging to go beyond the basic box and truly reflect the brand’s unique identity, marketers know they can create custom corrugated packaging.

Custom corrugated packaging isn’t just about slapping a logo on a generic box. It’s about creating a customized experience that elevates your brand and resonates with your customers. Here’s why it makes sense for brands to pursue the possibilities of building custom structures and designs for your product’s corrugated packaging.

We’ll also review how Buckeye Corrugated, Inc.’s custom corrugated packaging solutions can help with your next project.


Imagine walking down a crowded aisle. Countless products vie for your attention, all fighting for a coveted spot in your shopping cart. When you’ve invested in custom corrugated packaging, your brand breaks through the visual noise. With unique shapes, eye-catching graphics, and strategic design elements, your packaging becomes a silent salesperson, instantly grabbing attention and setting your product apart from the rest of the aisle, shelf, or online catalog.


Packaging is more than just a protective shell; it’s an extension of your brand. Custom corrugated packaging allows you to extend your brand through the most important touch point prior to purchase — your packaging. Incorporating your brand colors, logo, and messaging directly onto the packaging reinforces your brand’s value proposition and creates a memorable experience for your customers.


In today’s consumer-centric world, personalization reigns supreme. If you use digital printing, you can customize your corrugated packaging for limited-edition or short-run products that allow you to provide a personalized touch. For ecommerce, this solution makes sense, with variable data printing that can feature a customer’s name, a special message, or even a unique design element. While this isn’t possible for all brands, this level of personalization fosters a stronger connection with your customers and creates a lasting impression.


Custom corrugated packaging isn’t just about aesthetics; it’s also about functionality. Using structural design principles, you can make corrugated strong and versatile in a way that is stackable and protects the product from shipping to shelf display. You can create inserts, compartments, and secure closures specifically tailored to your product’s unique needs. This ensures your product arrives safely at its destination, minimizing damage and preserving customer satisfaction.


Sustainability is a growing concern for both businesses and consumers. The good news is that the custom corrugated packaging designed by the experts at BCI is made with corrugated cardboard, a recyclable material, and manufacturers like BCI who are committed to sustainability not only create packaging and displays that are recyclable, but they also help consumers understand how to recycle their packaging. It’s all part of their involvement in the Paper and Packaging Board’s Box to Nature Program. When brands fully commit to sustainable packaging, they can showcase their commitment to sustainability while staying true to their brand promises.



At BCI, we’re passionate about helping businesses unlock the full potential of custom corrugated packaging. We offer a comprehensive suite of services, from creative graphic and structural design and prototyping to high-quality manufacturing and printing. Our team of experts will work closely with you to understand your brand vision and product needs, crafting custom corrugated packaging solutions that are both functional and visually stunning.

Ready to create packaging that truly reflects your brand? Contact BCI today, and let’s transform your packaging into a powerful marketing tool. We can help you design, manufacture, and deliver custom corrugated packaging solutions that elevate your brand and make a positive impression on your customers.