By BCI
14 December 2023
On-shelf point-of-purchase (POP) displays are a powerful tool in the retail world. They not only make your product stand out on the shelf but also encourage customers to make purchases. To maximize the impact of your on-shelf POP displays, it’s essential to follow best practices while also embracing the latest trends.
In this blog, we will explore the best practices for on-shelf POP displays and highlight how the experts at Buckeye Corrugated, Inc. (BCI) can provide customized POP on-shelf display designs to elevate your brand’s retail presence.
Some of the best practices for on-shelf retail POP displays are:
Your retail display should convey the message quickly and clearly. Keep the design simple and focused on the product or promotion you want to highlight.
Your on-shelf POP display is a brand touchpoint, so make sure that it’s designed to align with your overall brand guidelines. Consistency in brand touchpoints helps to reinforce your brand identity across platforms.
Use vibrant colors and visually appealing graphic designs to capture customers’ attention. A well-designed display stands out on the shelf.
Make sure the product is prominently displayed and easy for the customer to access. While it’s difficult to control a retailer’s environment, try to avoid clutter that can obscure your product.
Provide essential information about the product or promotion. This can include key features, benefits, and, of course, pricing.
Choose durable materials that can withstand shipping, assembly, and the rigors of the retail environment. A well-constructed POP display made with durable materials will last longer and maintain its visual appeal.
Stay updated on current design trends. Modern and innovative designs can capture the attention of trend-conscious consumers.
At BCI, we specialize in creating customized on-shelf retail POP display designs that combine graphic and structural design best practices with innovation to create compelling displays that move product. Our expertise in point-of-purchase retail display service sets us apart in the industry. Here’s why more and more CPG marketers from food products to electronics trust us to help their brand gain an edge:
We work closely with businesses to create custom POP displays that align with your branding and product requirements. Your POP display is tailored to your unique needs.
We are committed to staying at the forefront of design trends. Our innovative designs ensure your POP display stands out and captures customer attention.
We use high-quality materials to ensure that your POP display not only looks great but also lasts longer, even in the demanding retail environment.
We ensure that your POP display design — whether it’s an on-shelf display, an endcap, or a pallet display — maintains consistency with your brand’s image, reinforcing your brand identity.
On-shelf retail POP displays are valuable tools for retailers and brands to boost sales and capture customer attention. To make the most of these displays, it’s crucial to adhere to best practices while also embracing modern design trends.
Our capabilities in providing customized POP display designs, combined with our point-of-purchase retail display service expertise, make us the ideal partner to help your business create captivating and effective on-shelf POP displays.
By following best practices and collaborating with us, you can elevate your brand’s retail presence and leave a lasting impression on your customers. Contact us today to discover the power of our retail POP display solutions or to receive a quote for your next project.
